Subliminal advertising really does work, claim scientists who found that people subconsciously respond to flashed messages – especially if they are negative.
By Richard Alleyne
Researchers found that briefly displaying words and images so quickly that people do not even consciously notice, does nevertheless change their thinking.
They found it was particularly effective with negative images and words which could alter a person’s mood.
The phrase subliminal advertising was coined in 1957 by the US market researcher James Vicary, who said he could get moviegoers to “drink Coca-Cola” and “eat popcorn” by flashing those …

Did you ever hide something important – not to lose it, just to forget where you hid it? Well, could using hypnosis help you recall the location of that item? The power of hypnosis can certainly increase focus but, how could it help you remember? The answer to that question rests in the mechanisms of memory, hypnosis and the skill of the hypnotist.
Over the years many clients have come to me asking for hypnosis to find lost jewelry, valuable papers, or items that were simply misplaced. Most of the time …

Hypnosis and Conversational Hypnosis are simply natural experiences that occur all the time. People spend their days going in and out of different trances and altered states of mind. If you think about it you probably access trances many times each day; when you day dream, become absorbed in a show or movie, when you become deep in thought or even immerse yourself fully in something you are reading. So hypnosis is complete and natural ways of letting your consciousness go free.
Humans are made as any animal …

Conversational Hypnosis is as it sounds, it is generally made up of different conversations, different ways of communicating. In communication whether it is verbal, non-verbal, physical or sub-communications you are constantly building some type of rapport. Rapport is a very important and valuable part of Conversational Hypnosis.
Building the type of rapport you need in your hypnosis is a job that requires hard work. Now rapport itself, on a non hypnotic level, is easy to build. You do it every day with family, friends, co-workers and even …

Even the greatest creative minds experience blocks at one time or another.The well just seems to dry up, making work tiresome, slow and difficult. Here is a great little technique that can help ideas literally flow from your mind, almost like they are coming from somewhere else. This technique is called automatic writing.
Automatic writing is switching off the conscious part of the mind and writing from the subconscious part. It requires no conscious though whatsoever, indeed conscious thought only hamper the process. You must write in a totally non judgmental, …

Some people seem to have Midas touch – whatever they touch turns into gold, whatever they undertake prospers, wherever they turn they seem to make money effortlessly. Opportunities come their way and they know how to make the best out of them.
Some people seem to struggle financially no matter what they do. They may be able to make the ends meet, but enjoying greater comforts in life, living a life without financial struggles or worries seems perpetually beyond their reach. They wonder why is it so hard for them to …

We live in a world today that is full of perceptions, deceptions and misconceptions; it is often hard to tell one from the other when learning about new things.
Hypnosis is no stranger to an incredible amount of misconceptions, which is why it is important to really understand what those misconceptions are before assuming you can or cannot accomplish an objective through hypnosis. To really understand what hypnosis, or anything for that matter, is you must first understand all that it is not.
Once you know what hypnosis is not, everything …

What is hypnosis?
Hypnosis must be the only medical procedure ever to be featured in nightclub acts. (Can you imagine audiences applauding the Amazing Anesthesiologist or the Radiology Wizard?) Depictions of hypnosis on stage and screen, in fact, have contributed to a great deal of misunderstanding about the technique. But a closer look reveals that it can be a valuable and effective medical therapy.
Hypnosis isn’t a form of mind control, as stage acts suggest, and there’s no evidence that it can be used to make someone do anything against his or …

Medical hypnosis (also called hypnotherapy) remains one of the most controversial therapeutical methods in Psychiatry. It was coldly received after the undue criticism of Sigmund Freud, the father of Psychoanalysis. But, it came back with renewed strength after the 2nd World War , supported as a valid method by the main international medical societies.
In Brazil, hypnosis has endured serious disbelief, due to its frequent use in stage shows, by non medically qualified persons and even having jeopardized the human “guinea pigs” which were used. Fortunately its use out of the …

Using Unconscious Learning to promote Health and Well being
By Jaime V. Pitner, MICP, RHC
Your mind is much like a computer, what you experience shows up on the monitor of your consciousness, without a thought of where it came from. But, like your computer, much work happens behind the scenes, processes, programs, electrical pathways of information and direction, and the vast storage of memory.
You may think that you have one mind, but you actually have two, or perhaps better put, you have two parts of one mind: the conscious and …