Subliminal advertising really does work, claim scientists who found that people subconsciously respond to flashed messages – especially if they are negative.
By Richard Alleyne
Researchers found that briefly displaying words and images so quickly that people do not even consciously notice, does nevertheless change their thinking.
They found it was particularly effective with negative images and words which could alter a person’s mood.
The phrase subliminal advertising was coined in 1957 by the US market researcher James Vicary, who said he could get moviegoers to “drink Coca-Cola” and “eat popcorn” by flashing those …

Who cares if money can’t buy you love? It can still be your BFF.
That’s one of the surprising findings in a new Chinese-American academic research paper, “The Symbolic Power of Money,” published in the journal Psychological Science.
Like any best friend forever, money demonstrated to researchers its ability to soothe us, reduce our sense of social exclusion and even lessen …

Did you ever hide something important – not to lose it, just to forget where you hid it? Well, could using hypnosis help you recall the location of that item? The power of hypnosis can certainly increase focus but, how could it help you remember? The answer to that question rests in the mechanisms of memory, hypnosis and the skill of the hypnotist.
Over the years many clients have come to me asking for hypnosis to find lost jewelry, valuable papers, or items that were simply misplaced. Most of the time …

The research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.
Researchers who carried out the study, published in the Journal of Experimental and Social Psychology, think the reason may be that men use up so much of their brain function or ‘cognitive resources’ trying to impress beautiful women, they have little left for other tasks.
The findings have implications for the performance of men …

A Jakarta-based psychiatrist claims that hypnosis can increase smokers’ chances of kicking the habit, and decrease their chances of kicking the bucket.
Tribowo Ginting, from the Smoking Cessation Clinic at the Persahabatan Pulmonary and Respiratory Hospital in East Jakarta, said on Monday that the alternative treatment could help some people quit smoking for whom willpower alone was not enough.
“Hypnosis and continued counseling will increase the chances of smokers giving up completely by as much as 30 percent,” Ginting claimed, adding that only about 5 percent of smokers were able to kick …